One may argue, integration is the industry represent the general trend of development. Microsoft Windwos8 is not a equipment system? But here need to remind the industry, Microsoft Windows8 is a new development of the operating system (not the simple understanding of the Windows7 and the touch control function), but Google wants to realize the function of Windows8 is to integrate Android and Chrome OS. From a technical and cost point of view, what is the new development of a system, or the two system integration into a system easily? I'm afraid there is no standard answer, is also has a lot of variables. And most importantly, what is the integration of purpose?
Microsoft released across Windows8 devices, the purpose is very clear, with the help of the traditional PC field strengths, will extend the PC experience to the intelligent mobile phone and tablet computer, and as a selling point to pull Windows in intelligent mobile phone and tablet computer shipments, to obtain revenue through the system itself (i.e. Windows system itself is the license fee Microsoft important revenue source, i.e. Microsoft) must be in a unified system, the influence and the application in the PC market experience into the intelligent mobile phone and tablet computer market, this concerns the core business and revenue of Microsoft. Compared with Microsoft Android and Chrome, apparently Google OS integration into a unified system for the purpose is not very clear (for reasons previously discussed). This is a brief summary, Google Android dominance in intelligent mobile phone and the future of the tablet computer market, and positioning in the traditional PC market Chrome OS is dominant and does not affect the Google in this market core profit model and actual revenue and profit. What is the significance of the integration?
Nevertheless, if Google is still like outside forecast than to Android and Chrome OS integration will be how? Here or in Microsoft Windows8 this industry first cross equipment system as an example to illustrate. From the current statistics, Microsoft Windows8 not as expected to pull the traditional PC sales, but in the intelligent mobile phone and tablet computer market performance just passable. Why? Feedback from the traditional PC market, mainly the traditional PC users for the new Windows8 is not used, and the experience and the application of touch were lower than those of Android and iOS support only touch the pure. Thus, a system with two kinds of experience, both in technical balance, or the use of user habits for manufacturers is not a small challenge. Not good, not only did not play the advantage of the core areas of reverse osmosis, but may damage their dominance.
Undeniable, integration has become the hot words of the popular, and has obtained the success in some industry and market, but the concrete analysis of concrete problems, each enterprise has the development strategy and marketing strategy to develop its own advantage and on this basis, blindly follow the trend, often the loss outweighs the gain. Be inopportune or inappropriate, or even run counter to one's desire. From this point of view, the newly appointed Google Android and Chrome business executives, Piqiayi pachai judgment is wise, namely Android and Chrome coexistence (at least in the next period of time).
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