After the analysis, in the past quarter, apple and Samsung includes the industry 100% of the profits, specific to the ecological system, the apple iOS mobile phone industry occupies the profit 57%, Samsung accounted for 43% (almost equivalent to Android), which indicates that the third ecosystem is no profit or even losses, the. From the OEM manufacturer, according to Strategy Analytics, the first quarter of this year Android platform accounted for the global intelligent mobile phone industry operating profit of 43%, Samsung share of 94.7%, ranking second is LG, profits, market share of only 2.5%, notably, Strategy Analytics wasn't even separate lists of intelligent mobile phone market third the share of the profits. Perhaps from the perspective of profit, third probably doesn't exist.
Here, we are not difficult to find, whether it is growth in market share, rate and profit, intelligent mobile phone industry in the so-called third from a commercial point of measure has lost its meaning. Maybe someone will stand up and say, today does not represent the future, who can guarantee that the next third ecological systems and third OEM firm rise? This judgment is not without reason, but as long as the development characteristics and trends of intelligent mobile phone industry, very little possibility that rise.
In fact, the breakthrough point of the third, only two, or become a commercially meaningful third, sharply or breakthrough in market share (of course there are profitable, even profit), or gains in profit (to obtain profits.). Clear industry, apple is still the intelligent mobile phone industry innovation, and thus cause the premium to obtain high profits, but the recent Apple's performance, obviously in the innovative intelligent mobile phone has encountered a bottleneck, some people may think this is apple itself, but the lack of Apple innovation, it also reflects the innovation of the whole the industry is in a stage of the bottleneck period, otherwise the industry (including Google, Samsung, apple and so on) will not be mobile Internet innovation form to Google Glasses, smart watches these wearable computing equipment. If Apple and Google these famous for its innovation in intelligent mobile phone industry enterprises in the innovation ability are weak, which ecosystem or manufacturers can get high profit from innovation? Quite difficult.
So what will be in the market share? Do not say first at Apple and Samsung intelligent mobile phone market occupy about 50% of market share, the key is the third industry and the top two of the gap is too large at present, but also because of apple and Samsung also has an absolute advantage on profits, that is to say, in the future market share battle, the two companies as long as a little sacrifice profits, is likely to get a bigger share of the market, other manufacturers of itself and market share on the low pressure further, let the so-called third ecological system or OEM manufacturers to achieve the minimum requirements for market share.
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