Apple put emphasis on product specific strategies, namely plate is flat, PC is PC, and Wintel more attention is flat/PC one super this or is flat and keyboard quasi PC or quasi plate type (such as Microsoft's Surface). According to the Chinese proverb, apple go is the specificity line (can't keep one eye on), and Wintel play is the doctrine of the mean. So what kind of development model is more suitable to industrial development rule? More can satisfy the market and the needs of users?
As the enterprise, business interests is always first, so the author in the first competition and benefit from each other under the perspective of apples and Wintel why we should focus on to propagandize your strategy.
First look at apple, at present the iPhone (intelligent mobile phone), iPad (tablet PC) and Mac (including Mac bench and MacBook series should belong to the PC category) constitute the apple revenue of 87% (nearly 90%), and the three relatively independent product form and product lines are on benign growth state. For example, in the past the third quarter, iPhone camp year-on-year growth of 56%, sales year-on-year growth of 58%; IPad revenue year-on-year growth of 9%, sales year-on-year growth of 26%. Compared with the iPhone and iPad by Mac bench series of influence, although Mac overall performance is not satisfactory, but in Mac series notebook, revenue or year-on-year growth of 17%, sales year-on-year growth of 9%, the performance is far better than hewlett-packard and dell. This kind of circumstance, apple is entirely unnecessary (at least at present is) like to push Wintel what fusion products or system. If, on the contrary, will push the loss outweights the gain. Such as follow Wintel push flat/PC unity (for apple is Mac and iPad fusion), or as samsung mobile phone as push/plate one Galaxy Note (for apple is iPhone and iPad fusion).
Compared with apple, apple Wintel and corresponding three product lines (field and market), although the PC still occupy absolute advantage position, but has the potential of the weak; Tablet PC market are near ignored (except iPad outside, left ARM and Android is almost the world); Intelligent mobile phone market, Intel has a mere 0.2% left and right sides, Microsoft is 3% - 5% market share, and almost negligible. Thus Wintel and apple competition situation will clear the. Traditional PC, tablet PC, intelligent mobile phone, Wintel in at least two areas and market (intelligent mobile phones and tablet PC) few gained ground, and apple is quite balanced, especially in intelligent mobile phones and flat computer, but also strong momentum, more important is, smart phones and tablet computer represents the direction of the future industry, and the impact strength are Wintel the already weak in the PC industry, these are decided whether from now defense, or more to the point of view of the future, Wintel (including PC fields of cooperation partners) have to enter the two market. But unfortunately, through some attempt, Wintel only with a single product form (such as tablet PC) it is difficult to obtain a breakthrough so Windows8 (span equipment fusion) and super this (flat/PC unity) was born. From the birth background look, Wintel both innovative driving force, and quite a forced helpless.
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