Apple products back often represent the apple's innovation ability

Apple products back often represent the apple's innovation ability. Through the above product release and industry and market report, the author does not think apple has lost creativity, but the innovation of the pressure increase, or competition pressure changed the apple innovation rhythm, and in the eyes, and Google Android compared to belong to slow innovation apple once forced to accelerate the speed of innovation, the innovation of the delicate degree or gold content is as before.

In addition, in apple apple recently submitted to submit 10 - K annual report shows, the company in fiscal year 2012 r&d cost as much as $3.4 billion, compared with 2011 rose by $1 billion, or 42%. Although the apple r&d input and Microsoft compare, still belongs to low, but compared with their growth, apparently that apple's innovation efficiency decreased, namely innovative ROI low. Apple had to more money and effort to keep the competitive advantage of before.

The last is the cook in the near future for apple internal high-level adjustment. Outside this adjustment is explanations, mixed reception. But no matter good or bad, but also needs in the market after apple's performance to answer, the author in this not exaggeration. But there is a little explanation is, in every case the top people adjustment, how many and company the whole strategy and market performance related, for apple is concerned, at least in the jobs era, have not been so active high-level adjustment.

Through the appearance to perceive the essence. Through the apple recent move, the author thinks that, apple "jobs era" exceed stable state and laws (products, innovation, management and so on), due to the external competition intensity is being changed, therefore critics say, apple today really into the "cook age", since is changed, nature and then have the opportunity and risk. Apple share price of stagflation, perhaps because of apple can be predicted from stability, become the changes caused by the uncertainty. How to let the outside world believe that changes for the apple is opportunities outnumber challenges and cook really want to weigh.


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