Friday, March 16, 2012

Alibaba pay treasure and Roboo, the depth of cooperation

The latest news, Alibaba's payment Po (Roboo) depth cooperation agreement is signed, to expand the mobile e-commerce business. Under the agreement, the two sides in the mobile e-commerce, mobile advertising and mobile phone payments show the direct docking of the background of a series of cooperation and platforms.
As smart phones to the Internet to an increase in the user's mobile e-commerce transaction volume presents the explosive growth trend, the mobile payment industry, a new round of competitive situation exacerbated. Insiders said that the to Alipay select Roboo cooperation, we can see Alibaba Alipay began staking their claims to seize the mobile payment market.
From the date of May this year, third-party payment of license licensing is full six months. See from the licensing of third-party payment market in six months, Alibaba Alipay previously announced acquisition of third-party payment services company green card payment, the select and Roboo layout of the mobile payment area, apparently to see the vigorous development of mobile payment market potential.

Industry commentator told reporters that as China's largest e-commerce platform Alibaba platform cooperation has two modes, an open operating system, such as the Taobao mall Prior to the introduction of the number of independent of the B2C, another commodity information and opening up, so before Taobao wireless open platform for application development open to depth product information, user information, promotional information. The cooperation and Roboo continuation of Alibaba's market strategy is worth noting is Roboo is the leader of the emerging mobile Internet, which saw the strategic layout of Alibaba into the mobile Internet.

Reporters saw from Roboo official website, Roboo established for nearly six years, is one of the earliest enterprises specializing in mobile Internet, Silicon Valley for many years engaged in the search engines and massive data mining analysis of the returnees, Dr. Han Song in 2006 to bring huge amounts of venture capital returned founded. Relying on the Silicon Valley world-class search technology and architecture, Roboo pioneered the development of "human-centered and personalized socialization as the characteristics of the fourth-generation search engine technology PopRank, technology breakthroughs and innovation of traditional search engines to web content link PageRank overall strength in the domestic mobile search among the top three.


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