Today apple is booming, but behind the prosperity

Today apple is booming, but behind the prosperity, apple had to face the objective existence of the great secret worry. According to the 2012 third quarter earnings, apple this quarter revenue for 35 billion dollars, compared with the first quarter in $46 billion in, a decrease of more than 100 million us dollars, below market expectations. It can be seen that the apple revenue could not unlimited growth down, even jobs alive, also not be able to avoid the emergence of apple revenue inflection point.



The more deadly of all, apple had been unable to get rid of the product relative single situation. The apple revenue structure, the contribution of iPhone more than half, this means that if the iPhone of development, only by iPad, Mac computers and other products, apple will not be able to stop performance considerably the landslide. The question now is, apple iPhone will there be a development of losing that day?



IT now seems that the rise of apple largely due iPhone4 changed mobile phones and even the entire IT industry, but this kind of subversion effect sustainable remains to be seen. In iPhone4S do as much as possible under the premise of perfect, iPhone5 also can become like iPhone4 that landmark products? After all, continue to innovative difficulty will be great.



Besides, the apple is still faced with Google, samsung, etc. Powerful competitors. Market research company JuniperResearch data show that the second quarter of this year samsung smartphone shipments for 52 million department, but apple iPhone shipments only for 26 million department.



Of course, the apple is not unaware of the problem, but now the apple is concerned, in addition to launch iPhone5, seems to have no choice but to.

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